John Abraham will now feature in the diet Pepsi ad. He will be the first Indian Brand ambassador for diet Pepsi. Earlier stars like Shah Rukh Khan, Kajol and others who were quite famous among the youths were used to endorse the regular Pepsi. John’s fit physique and natural charisma very well resembles the brand personality of diet Pepsi. Also, this sturdy boy has girls going ga-ga over him, whereas the guys want to emulate him. Hence, John is ideal to endorse Pepsi’s youth culture.