MTV, the iconic music channel is in for a makeover. It’s all set to expand it boundaries outside music with an array of new shows and an get all new look. With new shows, new logo and a complete new look MTV has gone for a major makeover. After more than a decade of music and masti, the channel has now changed it’s positioning as well. The tag line is “MTV enjoy” will now be it’s “My MTV”. “It’s not like we are throwing ‘enjoy’ out of the window. Its not like that our viewers are not going to enjoy anymore. It’s just that we are going beyond music and masti.
It’s no longer only music television. It’s beyond music and beyond television. It’s the Simi Girebaal tone on your phone and the Roadies cargo pants on your ass. So, it’s lot more than that,” MTV, creative and content VP Ashish Patil said. Along With the staple diet-music, you’ll get to see more of food, fashion, tech, relationship and style based shows. But don’t worry all your favourite VJs will continue to be there. And to spice it all up, a hot new face will be introduced after almost four-years. “We have a sexy new VJ on air and it’s been long time since we had a fresh face on the channel. It’s kind of left of centre-shift for MTV. It’s a Canadian-Indian model whom we have hired, kingfisher swimsuit model called Mia. Extremely hot and she got a new show called Saturday shuffle,” Ashish Patil, VP creative& content, MTV. So, get ready to enjoy “your MTV”.


