The American funky, youthful brand Ed Hardy is fast becoming B-town’s pet casual wear. Many stars have opted for this brand recently not only in personal but also professional lives. Like Katrina Kaif flaunted several Ed Hardy tees and jackets in Singh Is Kinng and Ranbir Kapoor wore an Ed Hardy tee in the very opening shot of Bachna Ae Haseeno. Most recently, the entire Golmaal Returns cast including Kareena Kapoor, Ajay Devgan, Arshad Warsi, Tusshar and Shreyas Talpade have been sporting identical hoodies of the same brand.

Salman Khan and Sanjay Dutt both are often spotted in those body-hugging tees. With it’s growing popularity, not surprising that Ed Hardy’s now opened a store on Mumbai’s shores.

Brilliant colours, tattoo culture
Partnering with Ed Hardy, the godfather of tattoo to create a new clothing company, French designer Christian Audigier made Ed Hardy one of the hottest brands in America. Ed Hardy is characterised by a mix of strong imagery and brilliant use of colour. Ed Hardy also includes shoes, eyewear, jewelry, watches, loungewear, bags, denim, air freshners, kids’ line and energy drinks.

Screen India