Although his De Dana Dan is a hit, Priyadarshan is on the look-out for a serious image for his films with titles to match. For his next film, which is about caste wars and forbidden inter-caste marriages in Bihar, Priyadarshan wanted a title that would convey the flavour and feel of the Bihari milieu. Priyan wanted to call the film Gangaajal, not knowing that the title had already been taken for another Bihari fable.
