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Ra.One aims to enter Limca Book of Records

Shah Rukh Khan, who is also considered as a marketing wizard, is leaving no stone unturned to promote his sci-fi thriller Ra.One. He has planned to start the longest fan mail for the film in order to earn an entry in the Limca Book of Records. In this unique promotional strategy prepared by the superstar and his team, he will unveil the film’s promo across five cities in India.

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